Services

Outdoor Research Insights (ORI) provides practical consulting services to support effective recreation, tourism, land management, and energy-related planning. Our work is designed for organizations that need clear guidance, timely support, and actionable results.

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Planning & Management

We help organizations plan for current use and future investment while balancing recreation, conservation, community goals, and development needs.
  • Visitor use planning and capacity management
  • Recreation and tourism planning
  • Conservation and protected area planning
  • Destination management and development
  • Strategic assessments to guide capital planning and investment decisions
  • Trail, marina, and waterfront planning
  • Off-highway vehicle (OHV) planning and assessment
  • Risk and management assessments
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Applied Research & Evaluation

ORI conducts applied studies and evaluations designed to support planning, management, and implementation decisions.
  • Visitor surveys, interviews, and focus groups
  • Community and recreation needs assessments
  • Program and facility evaluation
  • Performance and impact assessments
  • Visitor education and interpretation evaluation
  • Trail, ecological, and site condition assessments
  • Public perception and attitude research related to land use, recreation, and energy development
  • Stakeholder mapping and typology development
  • Clear, decision-focused technical reporting
*ORI’s applied research supports planning and management decisions and is conducted independently of academic research programs.
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Economic & Workforce Insights

We provide data and analysis to help organizations understand economic value, workforce needs, and community impacts.
  • Economic impact studies
  • Workforce and labor needs assessments
  • Socioeconomic and visitation monitoring
  • Tourism and recreation sensitivity analysis
  • Seasonal use forecasting and displacement modeling
  • Environmental, social, and governance (ESG) indicators
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Energy & Regulatory Support

ORI provides applied consulting support for energy and infrastructure projects where recreation, tourism, and community considerations intersect with regulatory requirements.
  • Baseline recreation resource inventories for:
    -National Environmental Policy Act reviews
    -Fed Energy Regulatory Commission licensing
    -Shoreline Management Plans
    -Recreation Plans
  • Recreation, visual, aesthetic, and socioeconomic     analysis to support environmental reviews
  • Stakeholder and public engagement planning
  • Public comment coding, analysis, and response     development
  • Alternatives analysis to support regulatory filings     and decision-making
*ORI’s work in this area supports compliance, planning, and implementation and is conducted in a consulting capacity.
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Grant Support

ORI supports organizations throughout the grant process, from early strategy to on-the-ground implementation.
  • Grant strategy and funding alignment
  • Technical grant writing & proposal development
  • Supporting documentation & data development
  • Implementation planning and reporting support
*ORI’s grant support focuses on technical writing, proposal development, and implementation assistance and is provided in a consulting capacity.
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Marketing Support & Behavioral Insights

ORI helps organizations design and evaluate marketing and public education efforts informed by visitor behavior and community values.
  • Audience research and segmentation
  • Message testing and campaign evaluation
  • Visitor experience and satisfaction tracking
  • Place-based storytelling and community voice     integration
  • Public education and behavior-change strategies
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Mapping & Technical Services

We provide clear, accessible spatial tools to support planning, communication, and implementation.
  • Mapping and GIS services
  • Spatial analysis for recreation and tourism planning
  • Custom maps for reports, trails, and public     engagement
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Facilitation & Engagement

ORI designs and leads productive conversations that help groups move forward together.
  • Visitor surveys, interviews, and focus groups
  • Stakeholder meeting design and facilitation
  • Cross-sector collaboration support
  • Public comment coding, analysis, and response     development
  • Consensus-building and group decision-making